Thanks New Zealand. We couldn't have done this without you. What you may ask? First off, we found our strength amidst a pandemic. With lockdown declared for the country, we forged on and amidst all the emotions and unknowns, we committed to donating a bag of Yum for every 1kg purchased online and through our Honesty Box. It seemed obvious there were going to be some people who would need serious help in the coming months. So, thanks to you, our Breaky Drive has now donated over 550 bags (over 4,000 meals) of Yum to those who need it most (and still going!). We started donations local, first to Kai with Love here in the Nelson Tasman region, and just this week donated another 120 bags to Wellington City Mission. We are committed to continuing this initiative as the number of people who are in need continues. As our thanks to you, we are offering a one-time discount code below for you to use, please feel free to share with your friends and family!
Lockdown was definitely not business as usual for any of us however there were definitely some silver linings. It felt weird to continue working as an essential provider when all of our neighbours in town stopped and we worried for them not knowing if or when their businesses would be able to continue.
While we continued producing Yum, we made the most of the extra time we had with our little one home from kindy. She kept us grounded and finding balance in nature that we needed more than ever.
During this time, we found ourselves thinking about how to continue our work to improve the bigger picture and we are super proud to have completed the carbon audit so Yum has now received a Climate Positive Business Operations certification with Ekos. We have measured and offset 120% of our carbon footprint for 2019 with certified carbon credits and will continue this forward. These certified carbon credits are sourced from projects that grow and protect indigenous forests in New Zealand and the Pacific Islands, while helping to deliver climate resilience, waterways protection, erosion control, biodiversity conservation and community economic development. Two of these projects, the Rameka Forest Carbon Project and the Uruwhenua Native Regeneration Project, are situated just over the Takaka Hill from where we produce Yum in Nelson.
We've got some pretty exciting projects in the works! Yum is quite unique in that one we have a chef to create our recipes (me!) and then Mike (the scientist!) finishes them. It is rare for an owner to have the ability and freedom to come up with their own recipes, test them, produce and market them. This enables us the ability to create new products that are true to our ethos, as well as using ingredients that reflect New Zealand at its best.