Our Story
My name is Sarah, co-founder of Yum, and a granola girl at heart. With my California roots, I’ve had a long fascination with granola, from how it tastes to how it can fuel us, to how it clusters. It offers endless possibilities as the perfect breakfast when made with high-quality ingredients. And this is where Yum is different.
We focus on using ingredients grown as close to home as possible, spray-free, sulfite free, and fresh.
Our founders, Sarah & Mike
I came up with the idea for Yum while I was working as a chef at a lodge in Wanaka. I was inspired to make something GREAT for breakfast.
Something that wasn't full of sugars, numbers, preservatives, rancid oils (I have a nose for them), and empty calories. I wanted something for our guests, and me, that would have us looking forward to breakfast.
On a personal level, I wanted something that tasted great and could fuel my long days as a chef. Above all, I needed a breakfast option that wouldn't give me tummy aches, which happens from most things containing wheat/gluten, so a solution that had only the good stuff, to fuel my brain and body, minus tummy pains, which meant lots of gluten-free goodness. Thus, Yum was born. The perfect, balanced, whole food, complete breakfast.
The other half of the dynamic duo is Mike. I am real fortunate as brings balance to my chaos. I am a great starter and he is an amazing finisher. I have learned a lot having him on my team, and feel so lucky to be on this journey with him. Mike has eaten more Yum than ANYONE which makes him the most qualified taste tester.
Most importantly and a bit philosophically, we love Yum and our values as humans guide it every day, in having the greatest positive impact as possible.
Yum is doing good in the world and that makes us proud. It's paving its own path and the more it grows, the greater the impact of its goodness grows. This is what gets us out of bed every day. That, and a good brekkie..