The idea of YUM came about while I was working as a sous chef at a lodge in Wanaka, on the South Island of New Zealand. I was inspired for a number of reasons...we often needed to outsource a quality breakfast option as we were short on time, focusing on our degustation dinners.

On a personal level, I wanted to come up with a cereal that I loved, because I couldn’t find one on the market that moved me. I love being moved by food, especially when it is good for my body. I am also one of those people who get tummy aches from most things wheat/gluten, so wanted a solution that had only the good stuff, to fuel my brain and body, minus tummy pains, which meant no grains. Thus, YUM was born. The perfect, balanced, whole food meal that was ideal for breaking any fast, regardless of what time of the day it was.

The other half of the dynamic duo is Mike. I am real fortunate as he wears an equal number of hats on Team YUM, while being a fine balance to my chaos. I am a brilliant starter and he is an amazing finisher. I complicate, he simplifies. He complicates, and I simplify. I have learned a lot having him on my team, and feel ridiculously lucky to be on this journey with him. Mike has eaten more YUM than ANYONE. As such, he is the qualified taste tester, which is a very important job! Most importantly and a bit philosophically, we love YUM and let its values guide us. It is doing good in the world and that makes us proud (and happy).